Mother Denim: The brand was created by two designer not unknown to the world of denim, Tim Kaeding, former creative director/designer for 7 for All Mankind, and Lela Tillem, former president of sales and marketing at Citizens for Humanity.
Mother's first collection includes over a dozen styles some with stand-out labels like the Curfew, the Drama, and the Runaway Skinny Flare. Kaeding and Tillem feel Mother will be the "go-to denim brand for seventies styles with irresistible stroke-worthy appeal".
Keading and Tillem, have spent the past couple years crafting materials that look like denim but feel like cashmere. The partners would like to single handedly start a denim revival. The first delivery of their collection is set to hit stores in Spring 2011.
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